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Staff

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Managing Director

Mohamed Attia

Mohamed Attia is SVP's Managing Director. Attia migrated to the US from Alexandria, Egypt, in 2008 working as a street vendor for nearly ten years selling hot dogs, halal chicken over rice, and smoothies in Times Square. He joined as a member of the Street Vendor Project (SVP) in 2012 and was an elected member leader of the organization until 2018, when he joined SVP's staff as Managing Director. Attia championed legislation passed in 2021 by the New York City Council that expanded the number of permits available to street vendors for the first time in nearly 40 years. He has been profiled for his advocacy work on behalf of the street vendor community by The New York Times, Crains New York, and was recognized on 2021 City & State Community Engagement Power 50 List & 2023 Power of Diversity: Middle Eastern & North African 50.  He lives in Bensonhurst with his wife.

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Development Director

Rachel Aimee

Rachel Aimee is SVP’s Development Director. From 2016-2022, Rachel was the co-founding executive director of Drag Story Hour NYC, a nonprofit that produces fun and fabulous, queer-affirming storytelling programs for children. Prior to that, she was a co-founding editor of $pread, a magazine that provided a platform for the voices of sex workers. Rachel is excited to bring her experience in development, community building, and uplifting marginalized voices to support the incredible work of the Street Vendor Project!

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Chinese-Speaking Member Organizer

Victoria Lu

Victoria Lu is a Chinese-Korean native of Queens. She’s currently studying at Macaulay Honors College at City College, majoring in Sociology and Political Science, with the goal of becoming an attorney. Victoria has been committed to student organizing with a background in both environmental and educational advocacy. As a person dedicated to improving and empowering working class and immigrant communities, she’s excited to work alongside the Street Vendor Projects as the Chinese-speaking member Organizer. She hopes to utilize her translation abilities and develop her organizing skills for the betterment of our communities! 

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Latinx / Spanish-Speaking Member Organizer

Eric Nava-Pérez

Eric Nava-Pérez is SVP’s Latinx/Spanish Speaking Member Organizer. He is a first generation Xicano community and labor organizer that believes membership led organizations are integral to the development of social movements and systemic change. Eric was born and raised in East Harlem, New York City.

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MENA Member Organizer

Calvin Harrison

Calvin Harrison is SVP's Arabic-speaking member organizer. He has a professional background in urban planning, sustainability, and research, and is passionate about helping communities build and protect vibrant, dynamic, and inclusive streetscapes, of which vendors are an integral part. As part of SVP, Calvin is excited to help build connections and collective power among New York's vendors so that they can get the rights and respect they deserve. He grew up in Tucson, AZ (home of the Sonoran hot dog) and previously lived and worked in Cairo, Egypt, where his favorite street food is the French fry sandwich. 

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Legal Director

Matthew Shapiro

Matthew Shapiro, our Legal Director, grew up in Miami, where as a boy he was once ticketed by the police for selling mangoes by the side of the road without a license. He joined SVP on a fellowship in 2009, after graduating from Cardozo School of Law and the University of Florida. 

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Deputy Director

Carina Kaufman-Gutierrez

Carina Kaufman-Gutierrez is SVP’s Deputy Director. She brings experience in policy development, restaurant kitchens, and community organizing for immigrant economic justice. At SVP she has worked to pass city legislation to reform the street vendor industry, pass state legislation to create a $2.1 billion relief fund for excluded workers, and initiated a food relief program during the pandemic that employed vendors to make healthy, culturally relevant meals for​ distribution across the five boroughs. She has previously held positions at NYC Small Business Services and the Community Service Society, and holds a Masters in International Affairs and Urban Social Policy from Columbia University. She has been recognized by City & State’s Labor 40 under 40, received the New York Women's Foundation Neighborhood Leadership Award, and Hispanic Leadership Award by Queens Borough President Donovan Richards. 

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Bengali Member Organizer

Rafi Islam

Rafi Islam is SVP’s Bengali Member Organizer. He grew up in Bangladesh seeing a lot of food vendors outside of his school gate and eating only street food for lunch and after school. That inspired him to stay connected with the vendors here in NYC when he moved here. And now he’s a Founding Member of JhalNYC which is a social entrepreneurship venture built to empower the Bengali New York community through food and employ stay at home mothers and new immigrants and help build their language skills and prepare them for careers they seek to transition to. Jhal connected him to SVP when they were in need of a Bengali Organizer. And now he educates and advocates the Bengali vendors in NYC with  SVP. Rafi’s favorite street food is Jhalmuri.

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Program Coordinator

Kendy Amaya Morfin

Kendy is an immigrant from Jalisco, Mexico who was raised in California's Central Valley. Both of her parents have worked in agriculture as farmworkers and growing up she was exposed to the various issues surrounding her community. She has collaborated in projects to provide immigration resources in the South Bronx and during the California midterm elections she provided voter resources through canvassing. Kendy also owns a small online business where she enjoys sharing her creative handmade jewelry. At SVP, she hopes to share what she has learned with small business owners. She holds a dual bachelor's degree in Global Studies and Geography with a minor in Public Policy from the University of California, Berkeley.

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West African Member Organizer

Mame Diarra Niang

Mame Niang is SVP’s West African Member Organizer. She is a Senegalese born and bred. Mame is dedicated to helping street vendors in Fordham and Harlem, along with communities that require her assistance. Mame graduated from John Jay College with a B.A. in Criminal Justice and a minor in criminology.

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Lead Organizer

Sally Weathers

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Advisory Board

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Megha Chopra

Megha Chopra is passionate about sourcing great food and championing small food businesses. In her current role at the New York City Economic Development Corporation, she is tasked with launching the New Essex Street Market, a historic community hub for affordable, accessible, and authentic food experiences. Previously, Megha was on the food team at Pret a Manger, and FreshDirect, where she worked with local food businesses to launch and develop new products. A lifelong New Yorker, Megha loves being a part of NYC’s vibrant food community and is committed to ensuring that we protect and support our city’s most vulnerable small food businesses – street vendors.

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Mandira Ghai

Mandira Ghai (she/her) immigrated from India to Pittsburgh, and a dosa cart led her to SVP in 2012.  She believes street vending represents the vibrancy of shared urban spaces globally and especially in New York City, and is essential in cultivating immigrant economic mobility and informing a more inclusive, compassionate cultural acumen.  With experience spanning tech, financial services, nonprofits, and higher education, Mandira is the inaugural project manager overseeing the Pinterest x Food52 Golden Recipe Contest, a call for diverse, sentimental recipes from around the country.  She serves as a career mentor for the Food Education Fund, was a research associate for the Museum of Food and Drink's latest exhibition African/American: Making the Nation's Table and a docent for Chow: Making the Chinese American Restaurant, and co-chairs culinary classes at the Park Slope Food Coop, where she is part of a group advocating for racial equity at the organization.  She is interested in the nexus between food, labor, access, and collaborative community empowerment.  

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Andrew Gustafson

Andrew loves sharing how the city works, especially its waterfront, industry, and infrastructure. In addition to developing and leading tours, he consults with cultural institutions on operations, interpretation, and accessibility, and he oversees knowledge management for Turnstile, maintaining the archive, library, oral history collection. Much of Andrew’s work focuses on the past and present of New York’s waterfront, and he is an avid shipspotter, birdwatcher, and paddler. Andrew is a member of the New York Council Navy League, American Institute of Architects (Allied Member), and the US Naval Institute, and he serves on the Advisory Board of the Street Vendor Project.

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Julie Torres Moskovitz

Julie Torres Moskovitz, AIA is an architect and founder of Fete Nature Architecture, PLLC (FNA) based in NYC. She began working with SVP in 2015 to help envision an exemplary commissary for the street vendor community. Her firm FNA is a vital, collaborative architecture firm whose process is founded in research and investigation of new ways to inhabit the urban fabric.  Julie is the author of a green architecture book and the architect of the first certified Passive House project in NYC. She believes that life happens in the streets and reflects the city’s spirit whether through street vendors, block parties, impromptu run-ins, or protest for environmental and social justice.

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Kelebohile Nkhereanye

Kelebohile Nkhereanye (Kele) is a food street vendor, food justice activist, community chef and leader in East New York. Kele is an immigrant from Lesotho, Southern Africa, where she learned the values of street vendors as opportunities toward economic empowerment. Currently, Kele works as a Station Agent for NYCTA. She is a committed member of SVP supporting efforts advocating for street vendors to remind New Yorkers to think of vendors as small business owners who need to work to support their families. She graduated from MCNY with MPA, Hunter  College with Sociology and Women’s Studies.

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Justin Pollack

Justin Pollack is a life-long patron of New York City vendors. He is a Managing Director at PineBridge Investment LLC, a global asset manager, where he focuses on private equity investments. Justin holds a B.S. from New York University, Leonard N. Stern School of Business. 

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Fa-Tai Shieh

Fa-Tai Shieh has been very interested in food issues around New York City since moving to the Big Apple.  He currently works for city government as the Director of Citywide Procurement.  Among his various responsibilities, he provides food for inmates on Riker’s Island, source food for the City’s emergency food programs, and feed dogs and horses of NYPD.  Fa-Tai also teaches part-time in the Food Studies program at the New School.  He is an experienced farmer and is currently the President of the board  at Added-Value, a non-profit that manages a 3-acre urban farm in Red Hook, Brooklyn. Fa-Tai is an immigrant from Taiwan and while growing up worked in his father’s seafood restaurant in Washington D.C. 

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Cheikh Fall

Cheikh Boubacar Fall is a veteran street vendor living in New York City since 2003. He emigrated from Senegal to live in the US in 1990 where he worked for the New York State Unified Court System while serving as a busboy, food runner, and waiter at Carmine’s Restaurant. In 1998 he joined the United States Armed Forces as a logistic specialist with two deployments in Europe where he served with honor and distinction. He then joined the Air Traffic Controller Aviation School where he soon after joined Naval Air Station Lemoore in Fresno, California. After serving, Mr. Fall used his business drive to open up a street vending business in New York City. It was through this work that Mr. Fall became engrossed in supporting local communities through various activism avenues. He served as a board member of the Street Vendor Project from 2005-2011 and he has served on the board of directors of the Mouride Islamic Community of America since 2015.

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Nick Gulotta

Nick Gulotta is a passionate community organizer with deep roots in advocacy and impacting change through local government. Nick's activism began early when he organized students in support of halal school lunch for NYC schools. After graduating from Hunter College, he worked for nonprofits focused on human rights, environmental justice, and voting rights. At City Hall, he launched programs to support community organizations and helped lead the City's fight against the Trump Administration's Muslim Ban and family separation policies. He later served as the Director of Organizing for the Mayor's Office of Immigrant Affairs where his team's nationally recognized campaigns connected tens of thousands of New Yorkers to safety net programs and free immigration legal services. Following the successful 2022 campaign to pass the NYC Racial Justice Commission's ballot proposals, Nick returned to government where he serves as a Chief of Staff in the City Council. He is also an adjunct lecturer at City College.

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Sari Kisilevsky

Sari Kisilevsky is a philosophy professor at Queens College CUNY who focuses on issues of ethics, business ethics, ethics of identity and immigration, and philosophy of law. She teaches classes in ethics, business ethics, feminism, and philosophy of law. She has organized workshops on philosophy of food and co-taught a class on Food and Identity. She has published articles in philosophy of law, just war theory, and Kantian political philosophy, and is currently researching ethics of punishment and ethics of food and identity. Sari’s work focusses on creating communities and economies that work for everyone and lift people up; she believes everyone has the right to work with dignity and participate in a community and economy that is built for their success. She has been working with the Street Vendor Project since 2019.

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Elizabeth Murray

Liz is the Chief Operating Officer for The Marlow Collective and a co-founder of Women in Hospitality United, a non-profit organization dedicated to reimagining the hospitality industry. She sits on the Board of Directors of the NYC Hospitality Alliance, the NYC Small Business Services Hospitality Council, the Emma's Torch Culinary Council, and the Urban Justice Center's Street Vendor Project Advisory Board. She lives in Brooklyn with her dog, Gristle Trout.

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Tatiana Orlov

Tatiana is an event producer, a community organizer, a senior team + project leader, an immigrant, and a mother. Her career has included leadership in community engagement, event planning + production, coalition building, policy + stakeholder-led advocacy strategy, partnership and resource stewardship, and program design + management — in issue areas spanning community-driven placemaking, local food economies + immigrant food ways, public market + street vendor advocacy, place-based sustainability + resilience strategy, and land + soil preservation. She has worked with City Harvest, the National Parks Conservation Association, American Farmland Trust, City Parks Foundation, and the Street Vendor Project, among other organizations. Tatiana now runs commonplace, her multidisciplinary events shop working to build community solidarity — through food, shared experience, and cultural practice. 

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Krishnendu Ray

Krishnendu Ray is the Chair of the Department of Nutrition and Food Studies at NYU. He is the author of The Ethnic Restaurateur (2016, Bloomsbury) and The Migrant’s Table: Meals and Memories in Bengali-America Households (2004, Temple University Press). He co-edited Curried Cultures: Globalization, Food and South Asia (2012, University of California Press). He is currently the President of the Association for the Study of Food and Society which is an international consortium of academic Food Studies programs. He thinks street vending is crucial to immigrant livelihoods and the liveliness of cities.

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Cindy VandenBosch

Cindy VandenBosch founded Turnstile Tours & Studio to create interactive and content-based experiences that foster engagement and interaction within and across communities in partnership with non-profit organizations in the neighborhoods of New York City. Cindy is passionate about offering experiences that are welcoming and accessible to people of all ages and abilities, and she has long been interested in socially-responsible business models, which led her to found Turnstile as a Benefit Corporation in 2012.

Leadership Board

Each year, our membership elects a Leadership Board of 16 deeply invested organizational members who are representatives of the broad membership and engage in organizational decision-making. 

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Calvin Baker

Calvin Baker started vending in New York City at the age of 15. He sells all types of merchandise: socks, rings, chains, bracelets, earrings, and various other items. He vends in Harlem. He became a Leadership Board member because he believed he had to do the work and couldn't depend on others. Apart from vending, he is involved with Faith in NY and WACT, as well as serving as church Deacon. He enjoys public speaking and singing.

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IBRA DIAGNE

Ibra Diagne is from Senegal, and he has been vending since 2006. He sells all types of merchandise: bags, scarves, hats, T-shirts, glasses, phones, and chargers. He vends at 3rd Avenue and 108th Street. He became an LB member because he wants to represent people in his community, and make sure that they are heard. He says he knows that many vendors are aging and need support from leaders like him.  Apart from vending, Ibra focuses on caring for his family. 

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SAMYA ESKANDAR

Samya Eskandar immigrated from Egypt and has been a vendor since 2007. She previously sold hot dogs from a cart on Canal St. and Broadway, but for the last several years has been selling shish kebab in Ridgewood. She loves vending and is glad that it gives her an opportunity to keep working and earning money even as she gets older. Vending is a good option for Samya because it allows her to work for herself, even without strong English skills. A longtime member of the Street Vendor Project, Samya chose to join the Leadership Board this year out of her desire to fight for vendors and their rights, especially given the deep injustices she has seen, including long permit waiting lists and police harassment. Samya loves to spend time outside and enjoy New York’s beautiful parks.

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SERIGNE GAYE

Serigne Gaye immigrated to the United States from Senegal. He started vending in 1987, just a year after arriving in this country. Vending has been his livelihood since his days in Senegal, and he says it's what he knows best. In 2015, he became a member of the Street Vendor Project and has been actively advocating for street vendors' rights ever since. Due to his extensive experience in the vending industry, he decided to run for a leadership position within the Street Vendor Project’s organization. Aside from vending, he also takes on leadership responsibilities such as organizing meetings, conducting outreach activities, and looking out for his family.  

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CLEOTILDE JUAREZ

Cleotilde Juarez sells traditional chalupas poblanas on Junction Blvd in Queens. Originally from Puebla, Mexico, she has been a street vendor for four years, but had been making and selling chalupas at local festivals in Mexico for decades. Cleo began vending during the pandemic, when, without government support, she had to find a way to pay rent and keep food on the table, so she fired up her traditional comal (griddle) and began selling chalupas, for which her neighborhood in Puebla is famous. Vending is a difficult job, but she loves it, and she is glad to provide this traditional snack for other New Yorkers, particularly with roots in Puebla. She likes that Street Vendor Project stands up for vendors who otherwise don’t have support, and she chose to run for Leadership Board as an opportunity to learn more both for herself and her comrades. Outside of vending, she loves music and dancing cumbia.  

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BIRANE NDIAYE

Birane Ndiaye is from Senegal. He started vending in 2015 on 31st St. and 7th Ave. He sells sunglasses, hats, and bags. He became a vendor because, when he was a restaurant employee, the manager often told him to come in only twice a week due to slow business. That's why he decided to start his own business. Since 2015, he has been his own boss as a street vendor. He decided to run for the Leadership Board because many problems are happening in the streets. He believes vendors need support from organizations like Street Vendor Project, which has a lawyer to represent vendors. In addition to vending, he attends the mosque, the monthly Leadership Board, and general membership meetings of the Street Vendor Project.

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YSABEL ROSARIO

Ysabel Rosario is a vendor from the Dominican Republic. She vends along 5th Ave in Sunset Park, Brooklyn, providing piraguas (a kind of shaved ice) in the summer and emapanditos and meat skewers in the colder months. For Ysabel, vending is an important source of economic stability for herself and her family. She wanted to become a member of Leadership Board in order to support the work that it does helping vendors, especially in this moment when it is so important to keep up the momentum in the fight for vendors’ rights. Outside of vending, Ysabel enjoys going for walks to get fresh air and exercise. 

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ROSARIO TRONCOSO 

Rosario Troncoso is from Mexico, and she has been selling Mexican crafts and cultural objects for four years. She sells in Corona Plaza, where she is also a member of AVA, the local street vendor organization. Rosario likes vending because it allows her to be in charge of her own time and make her own schedule. She chose to sell Mexican crafts because, when she started, she saw that there were not a lot of other vendors offering those products. Joining Leadership Board is an opportunity for her to learn more about how the city’s vending system works and to learn more about how to educate, organize, and support her fellow vendors, which she hopes to bring to her work with AVA as well. She stays active by taking walks and going to the gym.  

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Xochitl Campos

Xochitl Campos is from Morelos, Mexico, and has been a vendor her whole life, as were her parents. Here in New York, she sells natural products and herbs, including handmade sweets with natural sugars like honey and agave. Vending and natural products are in her blood, as her grandparents practiced natural medicine, and she likes that she can offer healthy products without refined sugars or other artificial ingredients. She chose to join the Leadership Board because she has always loved collaborating with others and wanted to help her community. Xochitl also teachers exercise and dance classes, and practices indigenous dance.   

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MARLENE ENSALDO

Marlene Ensaldo is from Puebla, Mexico, and she vends at the intersection of White Plains Road and Westchester Avenue. She sells fruit, churros, and other foods, as well as Christmas toys. She ran for Leadership Board to support her vending comrades, demand permits/licenses, and continue the struggle. She loves dancing to many different kinds of music. 

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NI JIN FANG

Ni Jin Fang is from Suzhou, China and he has been selling Chinese snacks on Main Street, Flushing for a little over a year. He began vending as a way to support himself and his daughter once they immigrated to the United States. He joined the Leadership Board this year after consistently participating and playing an active role in SVP’s organizing. He says that being a Leadership Board member has as allowed him to take on more leadership and better understand New York’s political ecosystem, as he continues organizing with and for street vendors across New York City. Outside of street vending, he is also a practicing Traditional Chinese Medicine doctor.

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MARIE ROSE GOBA

Marie Rose Goba is from Cote d'Ivoire (Ivory Coast). She is a fruit vendor; she sells juicy mangoes and mixed fruits. She became a vendor to support her kids and her daughter--who is studying at the university in Paris--by paying for her college tuition. She started vending in 2012, and she was selling on 34th Street in Manhattan, but as more vendors arrived, the police gave them a hard time. That's when she decided to sell at Brooklyn Bridge. However, after a few years, the police stopped all vendors from selling on the bridge. So, she decided to go to Rector Street near Wall Street, but she would still return to the entrance of the Brooklyn Bridge to sell fruits. She became a Leadership Board member of the Street Vendor Project to advocate for change. She is passionate about advocating for people in her community and for herself. Besides vending, she takes care of her household chores, attends her eye doctor appointments, and supports the community by donating and providing other assistance through her church.

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AHMED MOURAD

Ahmed Mourad is originally from Egypt, and he has been a vendor in New York City since 2013. He has worked on food carts across the city, and this year began selling juice in midtown after years on the waitlist for a seasonal permit. Ahmed takes pride in serving customers a quality product, and loves that vending gives him the chance to make people happy. This is his second year on the Leadership Boards, which he joined after witnessing injustice and feeling inspired to defend the rights of New York City’s vendors. Outside of vending, he is a journalist with local Arabic-language newspaper “Arab Astoria.” 

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MD RAHMAN

Md Rahman was born and raised in Bangladesh. He’s been vending for over 10 years and was at Brooklyn Bridge for a few years until the entire bridge was shut down by DOT. Currently, he vends in the Financial District. He sells hot dogs, pretzels, and soft drinks.  He has joined the Leadership Board for a second time because he wants to continue to support to SVP and be more active again. He likes spending his free time with his family, doing activities and sharing meals.  

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GUADALUPE SOSA 

Guadalupe Sosa was born in New York City and her parents are from. She started vending in 2015 at 125th St and 3rd Ave. Her work as a street vendor is not just about selling Snocope and Icee or creating arrangements for Valentine's Day and Mother's Day. It's also about organizing for change. She felt she needed to step up and be a Leadership Board member because she saw a lack of representation among Street Vendor Project’s membership, of vendors who work in her part of Manhattan. Her mother is also a street vendor and advocate, who inspired Guadalupe to speak up for herself. Apart from vending, she is passionate about reading, attending social events, and meeting new people. 

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THERESA WRIGHT 

Theresa Wright is a New Yorker, a general merchandise vendor, and a business owner on 125th Street. Since 2002, she has been dedicated to serving our community with a variety of merchandise. Her commitment to the street vendor community led her to take on the role of a Leadership Board member, where she advocates for vendor licensing and strives to keep vendors well-informed. She actively participates in protests and meetings, and she deeply appreciates the strong sense of community that these events foster. Apart from vending, she has other leadership responsibilities, such as caring for her family.  

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Careers

At this time, there are no staff vacancies at the Street Vendor Project. 

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