Vendors swiping plastic

As SVP grows older and wiser, we’re spending more of our time time helping vendors advance their business in a positive direction – instead of just fighting to get the city off our backs! One of our most recent ideas is to link our members up with credit card processing machines, so they can accept credit cards as payment and (hopefully) boost their sales. We got a merchant services company to kick in some free machines and launched a pilot project this week, among 10 of our members, to see if it works. The idea seems to be striking a chord — at least we got nice stories in the WSJ, NY Post, and on WPIX (video here).