With street vendors, one pattern is clear: people often render them nameless. Even some of the most famous vendors (i.e. "the Dosa Man", aka Thiru Kumar and "the Arepa Lady", aka Maria Piedad Cano) are described primarily by what they sell, not who they are. Some vendors eventually give in, turning their anonymity into a brand, as the Halal Guys have done with great effect. Others are given these arguably demeaning/endearing monikers ("Cart Lady" ?? ) despite their best efforts to develop their own business brands, as happened here to SVP member Fauzia Abdur-Rahman, proprieter of Heavenly Delights.
Sure, some vendors can do a better job of marketing. But so too do customers need to start asking vendors their names. We appreciate that this time, at least, the NY Times got it right by proudly naming and sharing the stories of two hard-working vendors in the Bronx -- Angelica and Antonio. Not so hard, now, is it?
Say my name!
10 Jun 2016
With street vendors, one pattern is clear: people often render them nameless. Even some of the most famous vendors (i.e. "the Dosa Man", aka Thiru Kumar and "the Arepa Lady", aka Maria Piedad Cano) are described primarily by what they sell, not who they are. Some vendors eventually give in, turning their anonymity into a brand, as the Halal Guys have done with great effect. Others are given these arguably demeaning/endearing monikers ("Cart Lady" ?? ) despite their best efforts to develop their own business brands, as happened here to SVP member Fauzia Abdur-Rahman, proprieter of Heavenly Delights.
Sure, some vendors can do a better job of marketing. But so too do customers need to start asking vendors their names. We appreciate that this time, at least, the NY Times got it right by proudly naming and sharing the stories of two hard-working vendors in the Bronx -- Angelica and Antonio. Not so hard, now, is it?
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